We get asked the question "Why burlap?" all the time. And so we thought it's important you know...
Burlap (also known as hessian or gunny)
comes from the jute plant.
Burlap is a natural/vegetable fiber and
is made from plant material. That plant is JUTE.
It is also referred to as 'The Golden Plant'
because of its beautiful colouring and its high value.
It is 100% biodegradable.
It is recyclable!
It has low pesticide and fertilizer requirements,
further protecting the environment.
It grows best in monsoon climates with high humidity,
which is why it grows so well in Bengal.
Jute is an ancient crop and fiber. Records from
the 16th century show us jute was worn even then.
Archaeologists now know that jute existed
upto 4000 years ago!
India is the largest producer of jute in the world!
It is ridiculously versatile, being used in
a range of things from carpets to cardigans.
It easily absorbs and accepts natural dyes.
As a plant it grows rapidly, maturing in 4-6 months.
It is one of the plants whose mere presence
fights deforestation due to industrialisation.
It is super strong and long lasting.
In the Middle East and in parts of India people even eat it!
This means that no part of the jute plant goes to waste.
It is without a doubt our fabric and fiber of choice
and should be yours, for a greener world.